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Monday, May 4, 2020 | History

4 edition of Mass media: a casebook found in the catalog.

Mass media: a casebook

Richard F. Hixson

Mass media: a casebook

  • 55 Want to read
  • 15 Currently reading

Published by Crowell in New York .
Written in English

    Subjects:
  • Mass media.

  • Edition Notes

    Bibliography: p. [275]-277.

    Statementedited by Richard F. Hixson.
    Classifications
    LC ClassificationsP90 .H5
    The Physical Object
    Paginationxiv, 285 p.
    Number of Pages285
    ID Numbers
    Open LibraryOL5290877M
    ISBN 100690522533
    LC Control Number72010947

    Mass media. Here are entered works on the modern means of mass communication. Works on the communications industries treated collectively are entered under Communication and traffic. Works on human communication, including both the primary techniques of language, pictures, etc. and the secondary techniques, such as the press and radio, are entered under Communication. Note: If you're looking for a free download links of Media & Culture: Mass Communication in a Digital Age Pdf, epub, docx and torrent then this site is not for you. only do ebook promotions online and we does not distribute any free download of ebook on this site. If your purchase includes a Connected Casebook™ rental, you will be required to agree to the End User License Agreement (EULA) when you register an account to begin using the digital components of Connected Casebook™ at the website. You can preview those EULA terms here. Table of Contents: 1. In media studies, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. Mass media is known as being one of the most significant .


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Mass media: a casebook by Richard F. Hixson Download PDF EPUB FB2

Mass Media Law: Cases and Materials (University Casebook Series) 8th Edition by Marc Franklin (Author), David Anderson (Author), Lyrissa Barnett Lidsky (Author) & 0 moreCited by: 4. Media casebook: An introductory reader in American mass communications Only 1 left in stock - order soon.

This book is designed primarily as a companion volume to the authors' Media: An Introductory Analysis of American Mass : Peter M. Sandman, David M. Rubin, David B. Sachsman. Mass Media: A Casebook. Hixson, Richard F., Ed. Recognizing that mass media--now at a stage of viewing critically its effects and responsibilities--and society at large are interdependent, this casebook reviews the many facets of the media and mass communication as they relate to both producers and consumers of messages.

ISBN: OCLC Number: Description: xiv, pages 21 cm: Contents: Media and messages / Joseph P. Lyford --Myth and mass media / Marshall McLuhan --The entertainer as hero: a problem of mass media --Why the mass media are that way / Theodore Peterson --Towards a democratic reconstruction of mass communications: the.

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Articles about responsibility deal with self-control (ethics), internal Author: Peter M. Sandman, David M. Rubin, David B. Sachsman. The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left, With a New Preface.

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Old (or traditional) mass media, such as television, books and magazines, that involve ‘one-to many’ communication, based on a one-way process of producers creating information that is transmitted to large numbers of consumers, and: New mass media, such as peer-to-peer networks, involving ‘many-to-many’ communication based on two-wayFile Size: KB.

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Mass communication, in fact, is the product of mass media entities. It incorporates different functions, among which are the functions of a mediator, a transmitter, a data provider, a data gatherer, a maintainer and a supporter, as defined by Mary Cassata and Molefi Asante in Mass Communication: Principles and Practices.

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